Small Ponds = Big Opportunities

I remember sipping on a drink at the Ritz Carlton in Maui, looking at the ocean, and thinking:

“How the heck did I get here?”

Just four years earlier I was late on rent, unemployed, and doing odd jobs to stay afloat – like fixing toilets at an elderly care facility.

In under four years, I had gone from fixing toilets to successful Startup Entrepreneur.

My company had just been purchased by Zynga Game Network for Tens of Millions of Dollars.

My co-founders sent me on an all-expense paid trip to Maui as a “Thank You” for playing a crucial role in getting the deal done.

Somehow, in an extremely short period of time, I had become a big-time business guy.

What the heck happened and what does it mean for you?

Well, it would take a book to tell the whole story, but I’ll share a key lesson here:

Be a big fish in a small pond.

After landing an administrative role at a startup, I quickly saw that these startups were filled with technology geniuses.

I would never be able to compete head-to-head with these folks in their area of expertise – they were way too smart.

These technology geniuses, though, tended to lack the people-skills that came naturally to me.

As well, none of them were interested in doing all of the administrative dirty work that it took to operate a business.

So rather than compete with them, I decided to compliment them by swimming in a different (much smaller) pond.

I combined my people-smarts with a willingness to do all of the dirty work that it takes to run a small business.

In just two years, I moved from administrative assistant to head of personnel to co-founder and Executive.

Here’s what this means for YOU:

KEY TAKEAWAY: How you position yourself matters.

It can mean the difference between administratitive pay and Executive pay.

It can mean control over your work and ownership over what you do.

What you know is important, but how you position your skills and services is a matter of life and death in the business world.

There are specific ways that you can position yourself that will allow you to play to your strengths AND quickly move to greater control and more money.

In our upcoming Purpose to Profits course, we’ll talk about a step-by-step approach to positioning that will allow you to maximize the money you make and the control you get.

Whether you are a freelancer, small business owner, or employee this approach will work for you.

For now, get started with this:

Click to get your free “Small Pond” Exercise.

Remember, Small Ponds = Big Opportunities.

Onward,

Ryan